As the New Year unfolds, a unique phenomenon takes over dating apps worldwide—Dating Sunday.

This day, the first Sunday of the New Year, consistently sees a spike in dating app activity. According to recent data, the number of ‘Likes’ sent globally on Dating Sunday is nearly 15% higher than any other day of the year, making it the ultimate day to swipe, match, and maybe even find love.

What is Dating Sunday?

Dating Sunday, coined by the dating app industry, marks the busiest day for online dating platforms. This trend isn’t just a fluke—it’s backed by user behaviour over the years. Apps like Tinder, Bumble, and OkCupid report a significant increase in activity, including matches, messages, and new signups, on this specific day.

According to Match Group, the parent company of Tinder and OkCupid, Dating Sunday is when singles actively hit the reset button on their love lives, spurred by New Year’s resolutions and the post-holiday lull. (Source: Match Group Report 2022)

Why is Dating Sunday So Popular?

1. New Year, New You:
   Many singles make resolutions to focus on personal growth, including finding love or being more active on dating platforms.
   Cited Source: “Resolution Trends 2023” shows that relationship goals rank high among New Year’s resolutions.

2. Holiday Reflections:
   Spending the holidays alone or with coupled-up friends often inspires singles to take action in their dating lives.

3. Time and Motivation:
   Sundays, especially early in the year, are quieter, offering more downtime to engage with dating apps.

How to Make the Most of Dating Sunday

Source: Freepik

If you're looking to maximize your chances of finding a match, here are a few tips to ensure success:

• Refresh Your Profile: Upload a new, eye-catching profile photo and update your bio with something engaging. Profiles with updated content receive significantly more matches.
  Cited Source: “Dating App Best Practices,” OkCupid’s guide to optimizing your profile.

• Be Intentional. Be Yourself: Use prompts and questions that reflect your personality and filter for compatible matches.

• Engage Proactively: Don’t stop at swiping—send thoughtful messages to stand out in a sea of profiles. Studies show that personalized messages are 30% more likely to get a response. (Source: eHarmony Insights)

The Bigger Picture

Dating Sunday isn’t just about numbers—it’s about the collective mindset of people globally. After the rush of the holiday season, many feel motivated to find connection, companionship, and maybe even a fresh start in love.

Whether you're ready to hard launch your relationship goals or simply curious about what the dating world has to offer, Dating Sunday is your chance to explore. Who knows? A swipe today could be the beginning of a great 2025 romance.