Opinion
February 6, 2022
The Cool Girl Myth: Pop Culture’s Toxic Love Potion
You know the scene. You’re out with friends, maybe it's a low-lit bar with overpriced drinks and trendy music. You’re two sips away from declaring the night a bust when she walks in. Her. The girl who seems effortlessly “cool.” She’s laughing at some guy’s lame joke, her hair somehow defying the laws of both gravity and human effort.
Ladies and gentlemen, meet the “Cool Girl.”
You know the one. We’ve all seen her. Hell, some of us have tried to be her. The girl who never asks for too much, never seems to care too much. She’s one of the guys, except she’s also effortlessly hot—like, “woke up this way” hot. She's tough but never threatening, sexy but not vain, smart but never overbearing. Basically, she’s been concocted in the imagination of some pop-culture male fantasy factory, and now she’s out here, wreaking havoc on our collective self-worth.
Now, don’t get me wrong. It’s tempting to hate her—to roll your eyes until they practically fall out of your head. But let’s take a second to zoom out and really think about why the Cool Girl is more dangerous than she seems. Spoiler: it’s not just her vibe that’s the problem. It’s what she represents—a distorted, toxic idea of what women should be in relationships. The Cool Girl is a cocktail mixed with equal parts misogyny and marketing, and the more we drink from that glass, the more we’re left with a cultural hangover we didn’t even realize we were nursing.
Let’s get into it.
First, let’s talk internalized misogyny. The Cool Girl embodies the idea that women should shun traditional femininity to be worth anything. Emotions? Gross. Being ambitious or driven? Please, that’s too high-maintenance. Actually having human needs? Ugh, who wants that? The Cool Girl is the one who’s supposed to go with the flow—no complaints, no drama, just good vibes and wing-eating contests. But, surprise surprise, it’s exhausting. For us and for the next generation of women watching it all unfold.
Next up: impossible beauty standards. The Cool Girl isn’t just laid-back and easy-going—she’s also impossibly attractive. She’s the kind of girl who can drink a beer, down a burger, and somehow look like she stepped out of a shampoo commercial. It’s like she’s living in some alternate universe where metabolism works differently, and skin never breaks out. Meanwhile, the rest of us are out here trying to deal with hormonal acne and stressing over whether or not our jeans still fit.
And then there’s the chill factor—so. much. chill. The Cool Girl doesn’t get angry, she gets “adorably frustrated.” She’s never needy, just “low-maintenance.” She doesn’t have problems, only “quirky adventures.” She’s essentially a rom-com character, and every time we see her pop up on TV or in our own social circles, it reinforces the idea that we should all just… be less. Less emotional, less demanding, less human.
And here’s the thing—it’s not just annoying. It’s damaging. It’s a lie.
The Cool Girl is gaslighting all of us
She’s telling women that their real, complicated, messy, beautiful selves aren’t enough. That they need to shrink, contort, and perform to fit into some narrow version of what it means to be attractive or lovable. And she’s telling men that real women, the ones who feel deeply and demand more, are somehow "too much." We’re all drinking the same toxic love potion, and it’s about time we sober up.
But let’s address the elephant in the room. Maybe you’re thinking, “But wait, I really do love beer and hate drama. Does that make me a Cool Girl?”
Naah, sis. That just makes you a person with likes and dislikes. You’re allowed to enjoy whatever the hell you want without turning it into some performative act. The problem isn’t liking beer, wings, or chilling out. The problem is the expectation that women should contort themselves into this unrealistic “cool girl” mold to be valued.
So how do we break free from this Cool Girl trap? Here’s a little roadmap to detox from this cultural poison:
1. Own your weird. That true crime podcast you can’t stop binging? Your obsession with vintage horror movies? That weird laugh you have when something’s really funny? That’s your magic. Those quirks make you you. Trust me, your weirdness is way more interesting.
2. Speak your mind. Opinions are sexy. Don’t let anyone convince you otherwise. The Cool Girl myth tells us to stay quiet, to let things slide, to never cause a fuss. But here’s the truth: speaking up, being passionate, and standing by your opinions makes you a fully realized person. And that’s pretty damn cool in its own right.
3. Feel your feelings. Cool Girl doesn’t have time for emotions, but you should. They’re not weaknesses; they’re your power. Whether it’s joy, sadness, anger, or fear—own it. Cry ugly if you need to. Scream into a pillow. Feel the full range of what it means to be alive.
4. Expect emotional intelligence. Listen, if your partner can’t handle your real emotions, that’s a them problem, not a you problem. And honestly, it’s one they need to deal with ASAP. Emotional intelligence isn’t just nice to have—it’s non-negotiable.
5. Call out the BS. The next time you see the Cool Girl trope in a movie, in your friend group, or even sneaking into your own behaviour, drag it into the light. Call it what it is. We don’t need that mess in our lives.
Look, at the end of the day, real relationships aren’t built on being “cool.” They’re built on being real. Relationships are messy, emotional, sometimes downright chaotic—but they’re also deeply fulfilling when they’re rooted in authenticity. So let’s retire the Cool Girl act for good and start celebrating the rich, complex, and imperfect reality of women.